The Choice Journal
Expert insights on style, quality, and finding your perfect pair.
Curated in San Francisco since 2005.
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Welcome to Choice Eyewear
For over 20 years, Choice Eyewear has been a trusted, local San Francisco small business.
We're not just another online store, we're eyewear experts who hand-pick every frame in our collection for its style, quality, and value.
Our commitment to style, quality, and value
At Choice Eyewear, we believe finding the right glasses is an art. For over 20 years, our San Francisco-based experts have personally hand-picked every frame, ensuring it meets our high standards for exceptional style, lasting quality, and unbeatable value. Discover the difference true curation makes.
The Hidden Dangers of Blue Light: Protect Your Eyes with Our Blue Light Glasses
We're all staring at screens more than ever. But is blue light really a danger? Our experts break down the science, who needs protection, and how to choose the best blue light glasses.
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The Expert Guide to Photochromic Lenses (And Who They're For)
Photochromic lenses offer 2-in-1 convenience, but are they the right choice for your lifestyle? Our SF-based experts break down the pros, the cons (like driving), and who they're really for. Read our full guide to find your perfect pair.
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The #1 Fit Problem: How to Stop Your Glasses From Sliding Down Your Nose
The constant 'push-up.' It’s the most annoying habit in eyewear. If your glasses won't stay put, we have the answer. Read our expert guide to fixing the fit, including the $2 tool that stops the slide instantly.
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Our Commitment to You
Our promise is simple: to offer an expertly curated collection you won't find anywhere else. We believe in style, quality, and value above all. As a passionate, San Francisco based small business, your support allows us to hand pick every frame and lens for its quality and value. When you shop with us, you're not just getting a perfect pair, you're supporting a team that truly cares.
Some images feature AI-generated models for visualization purposes.
